Dima Piensa en Rosa

Prevention is your best decision

‘Piensa en rosa’ means ‘Think Pink’. That’s the concept behind this campaign.

Dima is a breast centre based in Seville. They wanted a campaign for breast cancer awareness. The first step was to create a logo that represented the concept ‘Think Pink’, and then we created an online and offline campaign on busses with the slogan ‘Prevention is your best decision’.

My role

  • Concept
  • Art Direction
  • Graphic Design